SCL Social is a behavioural research agency that seeks to replace creativity with science in addressing communication campaigns that really matter.
Such programmes are focused on changing an audience’s behaviour rather than attitudes and include campaigns for safer sexual practices, anti-drink driving, anti-smoking and disease control. SCL Social has the scientific methodology to understand how to influence an audience’s behaviour to create measureable behavioural change – the company was established to apply this knowledge to improve societies and reduce hardship around the world.
Client Successes
HIV/Aids
SCL Social was tasked to pre-test a major AIDS awareness campaign scheduled for delivery across the Caribbean.
TAA
SCL Social's campaigns are research led. Identifying the correct audience to target and understanding what the key triggers and filters are is a process that normally takes between 3-6 weeks depending on the size and jurisdiction of the project.
Typical Projects
Client Successes
Tsunami
SCL was asked to advise on how to implement a national warning to beach-goers and waterfront homeowners in the event of a tsunami striking the coast of the client country.
Social Services
Strategic Campaign Planning
Strategic Campaign planning is the process of exploring Client Objectives (the problem/questions) to be addressed during the project and formally structuring a problem space in order to identify the Behavioural Objectives and the key groups, behaviours and audiences relevant to the Behavioural Objectives.
Target Audience Analysis
Target Audience Analysis is the field research and analysis of Target Audiences and Target Groups.
Campaign Intervention Strategy
The Campaign Intervention Strategy Phase involves the final selection of the Group-Behaviour Pair(s), the Campaign Target Group(s) and the target Audience(s) that will be the focus of the Influence Campaign, and the design and testing of the Campaign Plan.
